Director, Integrated Strategy
Philadelphia, PA
Full Time
Calcium+Company
Experienced
JOB DESCRIPTION
DIRECTOR OF INTEGRATED STRATEGY
Marketing & Innovation
As part of our growing Marketing and Innovation team, we're seeking a Director of Integrated Strategy to bridge brand, engagement, and omnichannel strategy to drive breakthrough marketing solutions.
Role Overview
The Director, Integrated Strategy is a cross-disciplinary leader who is both a creative problem solver and an omnichannel architect—able to connect insights, platforms, data, and experiences across the brand journey. They play a central role in shaping strategic direction, guiding creative development, and collaborating deeply across media, content, and analytics to ensure precision and performance.
As part of the unified Marketing & Innovation team at Calcium+Company, this role is designed for someone who can lead upstream thinking while also ensuring downstream activation—serving as both a strategic partner and implementation advisor. They embody Ca+Co’s core values of commitment, integrity, and respect, and play a pivotal role in connecting disciplines to deliver omnichannel excellence.
Key Job Responsibilities (Duties may include, but are not limited to the following)
Brand, Engagement & Omnichannel Strategy
About Calcium+Company
Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycle — and we do it through a dynamic structure of specialized divisions:
Calcium+Company is healthcare marketing agency committed to building smarter brands through strategic clarity, creative impact, and data-powered execution.
We’re proud of the work we do, but we’re just as proud of the culture we’ve built. Calcium+Company was recently named one of MM+M’s 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career.
If you’re passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you.
Benefits & Perks We Offer
This position follows a hybrid work model, requiring a minimum of two in-office days per week.
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
DIRECTOR OF INTEGRATED STRATEGY
Marketing & Innovation
As part of our growing Marketing and Innovation team, we're seeking a Director of Integrated Strategy to bridge brand, engagement, and omnichannel strategy to drive breakthrough marketing solutions.
Role Overview
The Director, Integrated Strategy is a cross-disciplinary leader who is both a creative problem solver and an omnichannel architect—able to connect insights, platforms, data, and experiences across the brand journey. They play a central role in shaping strategic direction, guiding creative development, and collaborating deeply across media, content, and analytics to ensure precision and performance.
As part of the unified Marketing & Innovation team at Calcium+Company, this role is designed for someone who can lead upstream thinking while also ensuring downstream activation—serving as both a strategic partner and implementation advisor. They embody Ca+Co’s core values of commitment, integrity, and respect, and play a pivotal role in connecting disciplines to deliver omnichannel excellence.
Key Job Responsibilities (Duties may include, but are not limited to the following)
Brand, Engagement & Omnichannel Strategy
- Develop integrated strategies that connect brand fundamentals to channel execution, from positioning to omnichannel content flow.
- Define modular content and omnichannel journeys that incorporate behavioral triggers, sequential messaging, and performance data.
- Partner with analytics, UX, and martech teams to design connected customer experiences across CRM, SEM, programmatic, social, and site.
- Translate omnichannel strategy into clear tactical recommendations, content architectures, media briefs, and optimization plans.
- Serve as a strategic hub, shaping POVs and co-authoring tactical plans with account, creative, engagement, and media teams.
- Act as a partner to platform experts, understanding the capabilities of our internal media and omnichannel services and helping operationalize the right channels for each brand.
- Segment audiences with precision and build journeys that reflect behavioral, emotional, and clinical realities across all stages of decision-making.
- Leverage internal tools (e.g. Calcium Connect, Heartbeat Dashboard) to define trigger points and personalization opportunities
- Deliver inspiring, actionable briefs that integrate brand strategy with omnichannel insights and channel-specific nuances.
- Actively shape content across phases—campaign, always-on, modular—so it aligns with journey needs and KPIs.
- Work with analytics partners to define success metrics and optimize programs in real time based on performance insights.
- Help teams evolve from reporting to recommendations—connecting omnichannel performance to strategic decision-making.
- Lead workshops and collaborative sessions with clients and teams to unlock brand and channel clarity.
- Contribute to broader team development through coaching, POV development, and shaping of internal processes and tools.
Qualifications
- 6–8+ years of experience in strategic roles that span brand, engagement, and omnichannel planning.
- Experience developing and activating omnichannel strategies in healthcare/pharma across channels (CRM, SEM, programmatic, social, content syndication).
- Proven track record of working with cross-functional teams, including creative, media, analytics, and development.
- Experience with key platforms and tools such as Veeva, GA4, Komodo, Clarivate, or programmatic platforms preferred.
- Strong communication, presentation, and facilitation skills—able to guide clients and internal teams through complex journeys.
- A clear understanding of healthcare compliance and regulatory considerations in omnichannel planning.
- Strong orientation toward building and refining processes, tools, and team capabilities.
About Calcium+Company
Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycle — and we do it through a dynamic structure of specialized divisions:
- Calcium (healthcare marketing)
- Amino (oncology marketing)
- Vitamin MD (medical communications)
- PRotein (public relations)
- Cobalt (commercial planning and market access)
Calcium+Company is healthcare marketing agency committed to building smarter brands through strategic clarity, creative impact, and data-powered execution.
We’re proud of the work we do, but we’re just as proud of the culture we’ve built. Calcium+Company was recently named one of MM+M’s 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career.
If you’re passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you.
Benefits & Perks We Offer
- Paid annual vacation, personal and sick time off
- 11 Paid Company Holidays
- Paid Holiday Closure: Agency closed between Christmas and New Years
- Comprehensive health plans, including medical, dental, and vision
- Flexible spending accounts (Healthcare & Dependent)
- Competitive 401(k) investment with company match
- Life & AD&D Insurance
- Commuter Benefits
- Employee Referral Bonus Program
- Employee Assistance Program
- Telemedicine Services
- Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services)
- Summer Fridays
- Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs), programming and other initiatives.
- Lunch Credit for In-Office Days
- Annual Employee Gatherings & In-Office Events
This position follows a hybrid work model, requiring a minimum of two in-office days per week.
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
Apply for this position
Required*