Director,Integrated Strategy
Philadelphia, PA
Full Time
Calcium+Company
Experienced
JOB DESCRIPTION
DIRECTOR,INTEGRATED STRATEGY
Marketing & Innovation
Job Summary
The Director, Integrated Strategy will bridge brand and experience strategy to craft impactful solutions that drive brand, engagement, and business growth. This individual is both a creative problaem solver and data explorer, turning research and insights into actionable brand, media, and omnichannel strategies. They shape strategic direction, define key journeys, and guide creative development while contributing to timelines, KPIs, and new business efforts. Cross-functional collaboration is key to this role.
The Director of Integrated Strategy embodies Calcium+Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
About Calcium+Company
Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycle — and we do it through a dynamic structure of specialized divisions:
Central to our success is our Integrated Strategy Group, where brand, medical, and engagement strategies come together, powered by behavioral science and data analytics.
We’re proud of the work we do, but we’re just as proud of the culture we’ve built. Calcium+Company was recently named one of MM+M’s 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career.
If you’re passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you.
Benefits & Perks We Offer
This position follows a hybrid work model, requiring a minimum of two in-office days per week.
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
DIRECTOR,INTEGRATED STRATEGY
Marketing & Innovation
Job Summary
The Director, Integrated Strategy will bridge brand and experience strategy to craft impactful solutions that drive brand, engagement, and business growth. This individual is both a creative problaem solver and data explorer, turning research and insights into actionable brand, media, and omnichannel strategies. They shape strategic direction, define key journeys, and guide creative development while contributing to timelines, KPIs, and new business efforts. Cross-functional collaboration is key to this role.
The Director of Integrated Strategy embodies Calcium+Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities (Duties may include, but are not limited to all or some of the following)
- Brand Strategy / Engagement Strategy: Deeply understand client brands and the consumer journey, ensuring strategies are rooted in insights that enhance both brand and customer experiences.
- Cross-Functional Collaboration: Facilitate cross-disciplinary thinking, shaping strategic direction through briefs, POVs, and presentations. Collaborate with creative, digital, and analytics teams to ensure strategies translate into compelling experiences.
- Competitive & Experience Intelligence: Monitor competitors and industry trends, identifying experience gaps and new opportunities to elevate brand engagement.
- Audience Insight & Journey Mapping: Define audience segments and develop nuanced customer journeys that outline key touchpoints and opportunities for meaningful brand interactions.
- Strategic Direction & Creative Shaping: Guide creative teams with sharp, actionable briefs that integrate brand strategy with user experience insights.
- Brand Development: Collaborate on the development of positioning, values, and messaging frameworks while ensuring alignment with experience strategies.
- Analytics & Optimization: Work closely with analysts to define KPIs for both brand and experience strategies, measuring and optimizing performance.
- Communications & Tactical Planning: Lead development of communications calendars, tactical programs, and omnichannel content strategies that align with both brand and user experience goals.
- Facilitation & Workshops: Conduct workshops and collaborative sessions with internal teams, clients, and partners to align on strategy and optimize brand experiences.
Job Qualifications (Skills/Requirements)
- 6+ years in a strategy role.
- At least 3 years of pharmaceutical marketing experience, including one product launch or label update.
- Ability to own day-to-day work and deliverables across multiple clients without close managerial supervision.
- Proven ability to collaborate across disciplines.
- Strong communication, presentation, and storytelling skills.
- Experience with market research methodologies and data analytics tools.
- Experience in integrated marketing, with expertise in at least two of the following:
- Relationship management (RM, CRM, PRM)
- Content strategy
- Engagement/media planning
- Omnichannel planning
- Social media strategy
- SEO/SEM
- Ability to think strategically while maintaining focus on execution and optimization.
- Strong problem-solving mindset with a passion for innovative thinking.
About Calcium+Company
Calcium+Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycle — and we do it through a dynamic structure of specialized divisions:
- Calcium (healthcare marketing)
- Amino (oncology marketing)
- Vitamin MD (medical communications)
- PRotein (public relations)
- Cobalt (commercial planning and market access)
Central to our success is our Integrated Strategy Group, where brand, medical, and engagement strategies come together, powered by behavioral science and data analytics.
We’re proud of the work we do, but we’re just as proud of the culture we’ve built. Calcium+Company was recently named one of MM+M’s 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives.
Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career.
If you’re passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you.
Benefits & Perks We Offer
- Paid annual vacation, personal and sick time off
- 11 Paid Company Holidays
- Paid Holiday Closure: Agency closed between Christmas and New Years
- Comprehensive health plans, including medical, dental, and vision
- Flexible spending accounts (Healthcare & Dependent)
- Competitive 401(k) investment with company match
- Life & AD&D Insurance
- Commuter Benefits
- Employee Referral Bonus Program
- Employee Assistance Program
- Telemedicine Services
- Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services)
- Summer Fridays
- Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs), programming and other initiatives.
- Lunch Credit for In-Office Days
- Annual Employee Gatherings & In-Office Events
This position follows a hybrid work model, requiring a minimum of two in-office days per week.
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
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