Associate Director, Omnichannel

Philadelphia, PA

Full Time

Calcium+Company

Experienced

JOB DESCRIPTION
ASSOCIATE DIRECTOR, OMNICHANNEL
Marketing & Innovation
Reports to: SVP, Integrated Strategy

Job Summary

The Associate Director, Omnichannel has their hands in the data and their eyes on the future. They will be an essential part of the growing Marketing & Innovation team and our mandate to deliver cutting-edge solutions to our clients—and personalized content to our HCP and patient audiences. The role requires a deep understanding of integrated marketing, content orchestration, and data-driven decision-making to enhance engagement and drive meaningful ROI. Altogether, this an opportunity to have tangible impact on day-to-day execution with high-priority clients, but also to have a voice in the evolution of Calcium+Company’s omnichannel process and offering.
The Associate Director, Omnichannel embodies Calcium+Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.

Key Job Responsibilities (Duties may include, but are not limited to the following)

Omnichannel Execution: Responsible for day-to-day implementation and execution of sophisticated omnichannel programming, under supervision from SVP, Integrated Strategy. Requires direct client interaction, including meeting leadership.
Ecosystem & Journey Mapping: Create and maintain detailed customer journey and engagement maps, representative of all tactics/channels in market, investment, data sources, and triggers for optimization.
Vendor/Partner Evaluation: Work with internal and external teams to make strategic recommendations on the right omnichannel media and execution partners (e.g., why would one choose Pulsepoint vs. DeepIntent?)
Organizational Excellence: Committed to clear strategic documentation and ongoing adherence to process and templates, with willingness to adapt to clients’ individual needs and preferences.
Analytics & Optimization: Work closely with the data & analytics team to define and track towards KPIs, both measuring and optimizing performance.
Long-Term Planning: Support the development of omnichannel vision, strategy, and roadmaps for clients in all lifecycle stages, of all sizes.
Internal Partnership: Collaborate closely with Integrated Strategy, UX, and Technology & Solutions teams.

Job Qualifications (Skills/Requirements)

5+ years in omnichannel, CX, analytics, or engagement roles within the pharmaceutical marketing/advertising space, including 2+ years of experience in omnichannel execution.
Experience on at least one drug launch or label update.
Expertise in HCP marketing, including CRM/RM, HCP-native platforms, HCP media partners, and the sales/marketing interplay.
Expert knowledge of the latest healthcare marketing vendors, partners, and data solutions, with ability to make strategic partnership recommendations to clients.
Experience or demonstrated interest in how AI/ML can be utilized to accelerate and automate omnichannel planning and execution.
Expert command of Microsoft Excel & PowerPoint.
Ability to own day-to-day work and deliverables without close managerial supervision.
Proven ability to collaborate across disciplines.
Strong communication and presentation skills.
Ability to think strategically while maintaining focus on execution and optimization.
Strong problem-solving mindset with a passion for innovative thinking.

For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

EOE/AA/M/D/V/F. 

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Associate Director, Omnichannel

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