Director, Social Media & Influencer Marketing

Philadelphia

Full Time

Calcium+Company

Senior Manager/Supervisor

DIRECTOR, SOCIAL MEDIA & INFLUENCER MARKETING

Innovation

Reports to: Chief of Advertising

Job Summary

The Director, Social Media & Influencer Marketing is a senior leader responsible for shaping the strategic vision, growth, and integration of social media and influencer marketing across key accounts and agency initiatives.
You operate as an enterprise-level strategist and senior client partner, ensuring social and influencer marketing programs are innovative, compliant, measurable, and aligned to overarching brand and commercial priorities. You play a central role in scaling capabilities, strengthening cross-functional integration, and advancing the agency’s leadership within the evolving digital ecosystem.
This role requires executive-level strategic thinking, strong business acumen, advanced people leadership, and meaningful contribution to revenue growth and agency expansion.

Key Job Responsibilities (Duties may include, but are not limited to all or some of the following)

Define and lead strategic vision for social media and influencer marketing across major accounts and priority initiatives
Ensure social and influencer strategies are integrated seamlessly within broader brand, commercial, PR, and communications frameworks
Provide executive-level client counsel on platform evolution, regulatory landscape shifts, influencer engagement models, measurement innovation, and digital transformation
Oversee development of scalable content and influencer engagement frameworks that can be applied across brands and divisions
Drive measurement sophistication by partnering with analytics teams to evolve KPIs, ROI modeling, and performance reporting approaches
Collaborate with senior leadership across Marketing & Innovation and other divisions to ensure alignment and integration of social and influencer programs
Identify revenue growth opportunities within existing accounts and contribute to expansion planning
Play a leadership role in new business development, including strategic positioning, pitch participation, and capability storytelling
Lead and develop Associate Directors and broader team members, setting performance expectations and fostering a culture of innovation and accountability
Establish and institutionalize best practices, tools, and processes that elevate the Social Media & Influencer Marketing division
Monitor industry, regulatory, and platform trends to ensure the agency remains at the forefront of innovation
Champion results-driven programs that deliver measurable business impact for clients

Job Qualifications (Skills/Requirements)

Bachelor’s degree in communications, marketing, public relations, or related field
10+ years of relevant agency or in-house experience
Extensive experience leading integrated social media and influencer marketing programs within complex, regulated environments
Deep expertise in healthcare/pharma compliance considerations and risk management
Strong executive presence and ability to counsel senior client stakeholders
Proven ability to drive business growth and expand account relationships
Advanced leadership skills with demonstrated success managing senior-level talent
Strategic mindset with strong commercial acumen
Ability to balance long-term vision with operational excellence
Entrepreneurial spirit, passion for innovation, and commitment to delivering measurable results

For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

EOE/AA/M/D/V/F. 

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Director, Social Media & Influencer Marketing

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